Viral marketing is a strategy that encourages individuals to share a marketing message throughout their existing social networks – much like they would share a real virus. A related aspect of Internet marketing that can be as annoying as it can be effective is targeted e-mail campaigns. The original video has over 22.9M YouTube videos and LG have since filmed other brilliant pranks including the meteor one also below. To better understand the mechanism of viral marketing, you must first understand the motivation behind the users behavior and then understand and exploit the resources to create viral loops.
The kinds of stunts and activities that fall into the realm of guerrilla and viral marketing are the sorts of things that can generate huge reach and widespread press coverage just by merit of their unusualness and incongruity. Among the most effective internet marketing techniques these days is viral marketing.
It‘s a good idea to at least do a study of these e-mail hoaxes to know what your viral marketing campaign email should NOT look like or be perceived as. Since it implies the sheer act of conversation, the life span of these word-to-mouth campaigns is rather short.
Media lain yang dapat kita gunakan untuk menerapkan viral marketing adalah dengan bergabung dalam berbagai situs jejaring sosial. To answer this question, we have to look at the Viral Cycle Time,(which we will refer to in formulas as ct”). A current example is the Darth Vader clip from Volkswagen on Youtube () – an internet platform on which thousands of videos, advertising videos among them, are published on a daily basis.
Extraordinary or provocative music video’s have proven to go viral multiple times. Viral marketing has captured the attention of the marketers due to its vivid characteristics like credibility, low costs, and amazing results. Unlike many sales techniques, viral marketing is not a high pressure tactic and does not put potential buyers on the spot.