Gain real-world experience running live campaigns as you learn from top experts in the field. The course has been designed with employability and developing professional practice at its core, bringing together marketing and management theory with the skills and knowledge required to utilise digital marketing strategy in response to real world business problems.
Includes one-on-one interviews, group interviews and workshops with a company’s senior management, marketing and sales, operations and service stakeholders with a goal of understanding the business strategy, challenges and opportunities, products, organization, processes, supply chain and vendors, distributors, customers, and competitive landscape, as well as the potential role of their online assets.
While students of this program are of course welcome to attend Connect sessions, we will not be able to provide curriculum support at the sessions, nor will there be session leads onsite who are equipped to provide specific program guidance and input.
As well as high quality lecture theatres and seminar rooms, social spaces, and ground floor cafe, the School has a state-of-the-art professional suite, with the capability to host conferences and seminars plus a dedicated postgraduate and research area.
UCD Michael Smurfit Graduate Business School is Ireland’s leading business school and research centre offering a world-class MBA, leading PhD programme, a wide range of specialist MSc courses for both business and non-business graduates as well as Executive Development courses.