Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. In total there are 16 assignments & 2 projects that participants do through during the entire course. For example, you’ll be encouraged to evaluate whether emerging digital trends are likely to stand the test of time, and how your marketing activities will impact on your business and consumer stakeholders.
You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. This requires their ad agencies to submit marketing proposals incorporating interactive and digital marketing communications to reach customers.
With people preferring to choose familiar objects over other products, with this digital mode that grey area of the audience can be connected with, thereby ensuring greater sales of that product. Further you will create effective marketing communication that would work best for your target audiences.
With the information you have gathered about your objectives, target markets, your competitors, marketing strategy, you can now set a budget to implement your tactics. PCDLs worth between £300 and £10,000 are available for eligible postgraduates to fund up to two years of study (three if the course includes work experience).
The Digital Marketing Institute is the global certification body for Digital Marketing education. This program has been approved by the State Approving Agency and the Veterans Administration. To help you appreciate the challenges faced by digital marketing practitioners, we will invite guest speakers to deliver seminars based around their own professional experiences.