It is expected that in 2017 brand revolution will play a major role in the introduction of new brands. If you type in UL into a search engine you will; get what you are looking for and you will also get the ads on the side such as UL accommodation, Student life and things that companies who are advertising around UL expect UL students to be interested in. Company’s use is this as smart marketing because they have done research n UL students and know what they Typical UL student is interested in.
When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products.
Eventually, the battle between online business dominance will have an ever lasting impact on the consumer, possibly sending them to different medias as technologies become more advanced and the once popular digital marketing platforms are considered more traditional media.
In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple® iPad and leveraging a proprietary mobile application to deliver the course content.