Advertising revenue is extremely important to the Internet sector , though reliance on advertising revenue varies among industry participants. During the technology boom of the late 1990s, he says, the general outcry was, Oh my god, I need a dotcom unit.” When the boom turned to bust at the beginning of this decade, he says, there was a sigh of relief (See, the internet is not for real.”), and it suddenly seemed as though only those who did not get it” still had jobs.
Monetization of misdirection frequently takes the form of charging companies for keywords and threatening to divert their customers to a competitor if they fail to pay adequately for keywords that the customer is likely to use in searches for the companies’ products; that is, misdirection works best when it is threatened rather than actually imposed, and when companies actually do pay the fees demanded for their keywords.
Online advertising is an advertising method through which webmasters can make their sites economically profitable and cover the costs of hosting and domain names It is also a way to ensure the promotion of products and services that your website offers Online advertising is directed , of course , Internet users that are ideal for this type of advertising campaign audience.
If one considers annual gain or loss of classified advertising in the two media one sees that the patterns do not indicate any substantial demand side substitution (advertisers switching from one to the other) because the figures do not rise and fall in the same patterns or in somewhat similar amounts.
Ad positioning :The Ad size plus the technology used are important metrics for effective online advertising but if they are not placed at proper place it won’t help up positioning of the Ad on a web page is very important and leads to increase in brand effectiveness.