Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all the rage nowadays. We’ll make sure your business page is set up effectively to speak to both your customers and search engines. The shopper who USES the search engine to find information tends to trust and focus on the links showed in the results pages. When ‘hotels’ and a city name is entered in the search box Bing can provide hotel listings with a map.
Although you don’t want to rely on search engines alone to bring you clients and customers, they shouldn’t be ignored either. In addition to search engine advertising, search engine optimization (SEO) is a way to get high in Google’s and Bings search results.
Lynn Makela has over 10 years of digital marketing experience focused in search, analytics, optimization, design, and social media strategies. For your company website to rank higher among the organic (non-sponsored) search results your content must be optimized.
Combining a Search Engine Marketing plan with your current direct mail strategy is a one-two punch. Internet marketing can be very beneficial to the government, political parties, universities etc due to their high visibility and minimum cost. If you are trying to make something quite ordinary sound like news in a press release, re-think it and come up with something that IS news, or you’re probably just wasting your time and the time of those who will receive it.
Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you. Companies who strive to dominate Google’s search results utilize this form of SEM. SEO optimizes websites to ensure top search engine placement, such as Google, as only 15 percent of searchers continue beyond page one.