A planned, organized online marketing campaign with rotation through a variety of targeted sites is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than Search Engine Optimization (SEO) and/or social media marketing efforts. Some of the methods include Search Engine Marketing (SEM) and Search Engine Optimization (SEO), advertising display, E-mail marketing or banner-ads and of course, Affiliate Marketing (an internet-marketing procedure by which the business compensates the affiliate website for each visitor it brings to the business website).
Internet Marketing Degrees provide a general overview of business marketing and also help you to recognize effective marketing skills, teach you to build online survey tools, how to design and manage online/e-mail promotional campaigns, and to appreciate the architecture of successful web sites.
For example through the 1980s and 1990s there was a huge trend towards direct mail (junk mail), which seems to show no signs of abating – many very large consumer brands switched significant advertising spending into direct mail, often away from TV. TV on the other hand is increasingly attractive to small local businesses.
There is also an opportunity for ‘Smart Pricing’ whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing – you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an Adwords text ad running on the ‘same page,’ then clicks on it – and buys from the advertiser.
Best price/discount/cheapest – not especially new or original, but better than nothing; (for example ‘budget’ airlines thrive on this special selling point; it’s not generally a good basis for building a high integrity sustainable business, and tends to pressurise quality, staff and customer relationships, but can be effective in emergencies).