Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. It is of import for you to be able to know what these fresh strategies and use them when you have analysed that they are proper for your web site. E-marketing can be considered to be equivalent to Internet marketing and Digital Marketing. The e-marketing plan is built exactly on the same principles as the classical plan.
Our ethos is to provide complete transparency on all online marketing activities while offering ROI centric solutions that are tailor-made to client requirements. However, Chaffey and Smith (2013) speak of the offline communications being a key component of the e-communications mix.
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Ardath has managed to take a very challenging subject and distill the information down to understandable and useable strategies and tactics for the reader.
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. This can then highlight strategies that are working for you and those that are not. The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
Your marketing plan will provide you with a track upon which your business needs to run. Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function. Note: a common strategy to achieve e-marketing objectives is the communication strategy.