Today, the question that you must decide as we face the future is crystal-clear: Are you primarily a marketing firm, or are you primarily an investment firm? For example, in the middle-eastern countries the prior approval of the governing authorities should be taken if a firm plans to advertise a product related to women’s apparel, as showcasing some aspects of women clothing is considered immodest and immoral.
Unfortunately, while getting a client whom you’ve provided legal services in one area to now utilize your firm for another may not be as exciting” as obtaining a new client altogether, it nonetheless represents a viable means for increasing overall revenue.
Marketing manager acts as a mixer of ingredients: A marketing manager has to function as a mixer of marketing ingredients and has to achieve desired results through skillful combination of four Ps. He needs maturity, imagination and intelligence for appropriate blending of the variables.
We tell our prospects that the advantage of an agency like ours is that once we understand your challenge, the problems you are trying to solve and the successes you are trying to achieve, we can craft an integrated campaign using all of the marketing services that will allow you to reach those goals.
Then we got back on the online marketing bandwagon, reiterating that sources for web, blog and social media content are plentiful and can be found within the firm, happenings in the business and legal communities, the specific areas of expertise of the firm’s attorneys, their published articles as well as special firm announcements and offerings.