Now that you know the trends of digital marketing for 2017, let’s start the research. This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level – to help you confirm that this online course is the right fit for you.
Whether you have a strategy or not, at the heart of the Smart Insights ‘Opportunity, Strategy, Action’ approach to improving digital marketing, is benchmarking to compare where you are now to assess the potential against where you need to be in the future.
Now, this happens pretty much every day with business owners all across the planet and what they generally do is outsource to an SEO or online marketing agency, even though they have little to no knowledge of what they are paying for and what the agency is actually doing for them.
Well for that an exhaustive research is required, a background check with previous clients, testimonials, and most importantly which almost most of the end users fail to see is to check where the agency’s in-house website is ranking, apart from this a complete strategy should be discussed in detailed to understand what the agency is planning to do.
Neil is a renowned blogger, writer and the founder of Only Dead Fish , a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.