The most important factors for deciding the Rank of a website are the Keywords and the External Links. When PPC is working correctly, the fee is trivial because the visit is worth more than what you pay for it. Or, think of it this way: Combining content marketing and pay per click advertising allows you to capitalize on your content marketing strategy while you wait for the search engines to catch up and start delivering those search results.
Most pay per click advertising requires that you write a couple of short, descriptive phrases about your service. Paying only for one click- Another benefit of pay per click marketing is that you have to pay only for one click. It allows clients to allot a specific monthly marketing budget for their online ads that are extremely targeted, continually monitored and highly optimized.
If a customer is looking for a Black iPod Nano case specifically and they see an advert for a Black iPod Nano case, they are more likely to click on this one, rather than on a generic iPod Nano case advert with no mention of color. You can start a pay per click campaign within, at most, 24-48 hours, and you can generally change the text of your ad mid-campaign, so adjusting your message is easy.
Diversifying your PPC strategy is ideal for both the search and display networks. Your pay-per-click keyword strategy should also include regular negative keyword discovery – negative keywords prevent your ads from showing up for searches that are not relevant to your business and are unlikely to convert.
In other words, the amount you spend per click should always be less than the total profit earned per click. My preference would be for you to be Australian based (but not mandatory) but benefits of the same timezone, and an understanding of the local market, common terms etc would certainly be an advantage.