Just having a business website is not sufficient if you are looking to promote your products and services online. What I would prefer to do is steer you away from some of the major pitfalls I see too many law firms and attorneys make. At LLT Marketing we have a combined experience of 25+ years in providing businesses with marketing solutions. At such times certain companies eliminate their marketing and advertising costs by making use of other options available.
The marketing firm charges a flat management fee, no matter how large its funds grow, and it keeps its expenses unacceptably high. The #1 greatest source of new business for most law firms over the past few years is growth by acquisition/merger. All of this of course, takes us back full circle – to the importance of creating a firm culture that facilitates cross-selling.
Now, envision this: one firm saves $200,000 a year in operating expenses by offshoring redundant legal support functions, as well as some document production and research. The firm can achieve its objectives through successful conduct of marketing activities.
Now, one of the marketing firms in Tampa called Tampa Marketing Lab has both and even provides more! BluePay, a technology-based payment processing company, began with a large team of outbound marketers selling solely on price; weak, outdated and inconsistent branding; and a lack of marketing focus — in a very competitive marketplace.
The marketing firm does little or nothing to warn its clients that markets do not always go up, that past performance is almost meaningless, and that the markets are riskiest precisely when they seem to be the safest. A firm can concentrate efforts on most productive/ profitable segments of the total market due to segmentation technique.