Welcome to the world’s leading research-based branding and marketing firm for professional services. First, while it is certainly okay, in fact, highly recommended, to measure marketing allocations by their potential to yield a positive ROI, it is definitely not okay to consider those allocations as expenses rather as investments simply because the yield did not come as quickly as one might like.
Marketing Matchup allows you to search for basic criteria that all firms should consider upfront like size, location, industry experience, services provided, top executive bios, relevant case studies, demonstration of target audience experience and results.
But increasingly, specialists are being hired for one specific marketing function, such as events, RFPs and proposals, pricing analysts, business and competitive intelligence researchers, and/or client-facing executives tasked with developing leads and manage a pipeline.
Because Straight North provides Internet marketing services, we build websites on a foundation of SEO best practices — keyword research and strategy, site map, internal links, content, title tags and more — to improve your ability to generate high-quality traffic and sales leads.
Hootsuite Senior Director of Business and Corporate Development Richard Hungerford told me that the acquisitions were part of his company’s effort to court larger enterprise clients, which require more sophisticated analytics” around paid and organic marketing.