I realize no small business owner has the intention of failing, but that’s just what many do every day when they launch their small business without a marketing plan. To be honest this book isn’t a great deal of help to me. I am in the early stages of setting up my own business which is more of an engineering consultancy than a retail system which this book is geared to. However, like all the other Dummies books I’ve read or owned, it’s accessible, easily digested and a good intro to the subject.
Not only do they allow you to set a limit on the amount spent to sponsor a post or page, they have also built tools which allow you to drill down into demographics in order to put these ads and posts directly on the feeds of individuals who meet your ideal buyer type criteria.
We’re a Toronto marketing company with customers across Canada and the U.S. For over ten years, we have delivered affordable marketing services to established business owners, start-ups, and new small business owners who needed marketing and project management assistance.
If you think your small business could benefit from more effective marketing, or aren’t sure if your marketing is performing as well as it could, it would be worth talking to us. We offer a free, no obligation meeting to discuss your business, and provide our thoughts on how your marketing activity could be improved.
Whether you’re interested in video marketing or plan to expand your email marketing portfolio, 2017 is the year to do it. Ever year it gets increasingly harder to stand out among a crowded group of competitors, especially with small business budget and resource constraints, but being forward-thinking with marketing is the one of the best ways to set yourself apart from the rest.