The internet is a very viable and secure market place at the moment and no matter what kind of business an entrepreneur is involved in, he can easily sell his products and services through the internet. And that is the strength of this book, it clearly and convincingly shows a set of possibilities for marketing your small business in ways you may not have thought about, or ways you may have neglected – and yet Paul Lancaster doesn’t prescribe how you need to apply these ideas or techniques – he merely describes possibilities.
Contracting fraud has been an ongoing problem for small businesses in the United States Small businesses are legally obligated to receive a fair portion (23 percent) of the total value of all the government’s prime contracts as mandated by the Small Business Act of 1953.
So, although I think it would be the more up-scale small business who might directly apply the ideas in this book, small, less formally organised outfits would be making a mistake in passing it by. They might not apply very much of what they read directly, but they will encounter a feast of ideas that are sure to feed their entrepreneurial spirit.
To create a logo, I’d recommend checking out Upwork and Freelancer , or reaching out to a marketing agency There are free and less expensive options for designing your own logo online, although using a freelancer or agency can give you a higher quality product and connect you with a designer who can change and update your brand assets as your company grows.
It’s all in the list” I like to tell clients everything grows from there.” Start by building a list get the basics; name, email address and phone number from clients who you have done business with as these are people who already know and trust you and who you are likely to market future products/services to in hopes they will buy/promote/recommend you.