Back in 1951 when the term marketing mix” was invented the leading marketers of the time could not have envisioned what the marketing mix would be in 2010. Use opt in email marketing to talk to your best customers – this means the ones that want to hear from you and have signed up to receive your marketing messages and offers. This takes so much of the complexity and cost off the table, and clears the way for small businesses to innovate and better market their business.
Providing value to your customers isn’t simply something you should do, but it’s also a principle you need to drive your own business. It will help you to establish your credential as an internet marketing consultant. Once you have a 15 second marketing message that works you can use it in the elevator, in the airport, on the phone, and at parties and watch your business grow.
You can do this by handing out samples outside your store, or finding a complementary business with whom your product can be paired with for short run, among a number of other ways. Find the appropriate emotion to appeal to, such as their love of family time, and design marketing campaigns around that.
If it isn’t obvious, I am passionate about marketing and sharing that passion with others. You can also use free advertising vouchers to try it out and get some advertising for your business for free. In fact, 75 percent of companies feel that dirty data is undermining their ability to serve customers.
Providing current customers with incentive to recommend your business is another great way of creating opportunities for conversation that highlights your company. All of your initial marketing and advertising efforts will then be focused on that particular demographic.