What might not be immediately obvious from the title, or the promotional blurb, is that this book focuses on the sharing of videos on social media. I’m not sure what the statistics are but the vast majority of viral marketing requires promotion to make them successful.
He also notes how Fan Dumb and Viral Marketers are alike and, in his defense, his comment section clearly has some sock puppetry going on. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail. Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly.
Give it a try and you may find that you can come up with your own videos with more ease than you thought possible. When a viral campaign is spread as broadly as probable and is met and accepted positively, that is when it becomes effective. Viral marketing is pretty much what it sounds like – marketing that spreads like a virus.
The proliferation of marketing and advertising, coupled with the onslaught of millions of media channels in today’s world, has given cause for consumers to tune out and effectively avoid a great deal of traditional supplier driven messaging. Sean Malstrom exhibits a tendency for believing that those who disagree with him are not true gamers , but viral …