Viral marketing refers to information that is passed from person to person. According to the Harvard Business Review , the minimal amount of replication for a viral marketing campaign is 1. This means that each generation , group of people, who receive the message pass it on to the same amount of people in which the first generation had.
Equally important, because big-seed marketing harnesses the power of large numbers of ordinary people, its success does not depend on influentials or on any other special individuals; thus, managers can dispense with the probably fruitless exercise of predicting how, or through whom, contagious ideas will spread.
Viral marketing and advertising utilize current social networks such as Facebook and Twitter, being two of the most famous social networking sites to escalate product consciousness, dispersing through a group of individuals like that of a computer virus.
In case of word-of-mouth, a marketer does something and then, it’s up to the customer to forward to his friends and so on, while in the case of viral marketing, we are dealing with a compounding function, i. e. a marketer does something and the the customer spreads the news; to other five friends, whom, at their turn, spread the news to another five and so on. And this way, the message spreads just like a virus.
While the exact strategy you will use to gather in affiliates will vary somewhat depending on the niche market you want to reach and the number of affiliates you have to communicate with directly, it is very important to offer them a reason to promote your viral product.…
There are many examples of the possible success that viral marketing can attain, in any industry. Our company develops the strategies of viral marketing for firms in various industries, and in regards to our activities, you will get an effective high quality advertisement, which will make it possible for many more people to find out about your products and services.
Cruz dan Fill (2008:745) mengutip beberapa istilah yang dikemukakan oleh beberapa orang antara lain menurut Blattberg dan Deighton (1991) yaitu interactive marketing, Goldenberg (2001) menamakan sebagai internet word of mouth dan word of mouse, Kaikati dan Kaikati (2004) menamakan stealth marketing, De Bruyn dan Lilien menamakan sebagai referral marketing.
Some techniques for effective marketing include targeting the appropriate audience and channels, creating videos, offering a valuable service or product for free, creating an emotional appeal, social outreach and enabling easy sharing and downloading.
The combination of two trending yet unrelated concepts is clear in a lot of viral content; from kitten-saving firemen to rollerskating babies The curiosity in the novelty of this content, combined with the creative connections that it inspires, could be a big factor in its success.
Breaking or impressive news contents are important to an effective execution of viral marketing as the cause and effect might never ever be actually established or managed even by the most skilled of online marketers or financial industry specialists.…
Every kind of vibrant internet marketing technique is intensively had a look at by desperate or aggressive Web online marketers or striving online business owners who prefer success in their corporate endeavors. Presumpiton of viral marketing is that when each new user starts to use a product or service, advertisements goes to everyone who has contact with the user. But smart, savvy companies of all sizes are still exploding into the mainstream consciousness by creating campaigns that compel consumers to share content with their social graphs.
Viral marketing includes any strategy that encourages the individual to expand the marketing message to others, creating the potential for its exponential growth in terms of availability. Being involved in Viral marketing, it is high time for the marketers to understand the difference between unfair and legitimate practices.
Although our notion of big-seed marketing lacks the mystique of truly viral marketing, it is straightforward to implement and can reliably improve advertising yields at low cost. Like viruses, such marketing strategies use an advantage of the fast multiplication to deliver the message to thousands or millions of people.
The medium that carries your marketing message must be easy to transfer and replicate. Like a virus, this marketing process spreads out, continually expanding its sphere of influence and touching many lives. The coolest and most effective way to create shareable content is through viral marketing.
Political campaigns often create videos featuring sound clips of an opposing candidate saying something people may find offensive. In other words, if you begin a viral marketing campaign and it starts to earn $20 a month for you, that is not such a big deal.
If you have a need for personal promotion or promotion of your brand, the internet is a medium that offers many creative and effective ways to achieve this. I wouldn’t be surprised if we see more challenge-wise viral marketing examples in the future, because I can’t think of any other one with an impact such as this one, although the examples below were very good too, but the fact that this one had people actually acting, participating and creating viral content is what made it huge.
Datta (2005:72) mengutip pendapat Robin Cleland (2000) menyatakan ”viral marketing refers to marketing techniques that seek to exploit pre-existing social networks to produce exponensial increases in brand awareness, through processes similar to the spread of an epidemic.
Wikipedia mengemukakan definisi yang hampir sama, viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
The primary goal of viral marketing should not be to achieve a pre-determined number of hits, views or retweets but to create something with nearly unlimited potential to resonate with people – whether on an emotional, pragmatic or ideological level – so that its reach exceeds ordinary expectations.
These days many enterprises are looking at using the audio-visual possibilities of the internet to promote goods and services, and the holy grail of this marketing enterprise is to produce a video that will ‘go viral’ and garner millions of views and shares and, of course, massive positive exposure for the product.…
Believe it or not, one of the most successful viral marketing campaigns in history occurred years before YouTube, Twitter, Facebook, and most modern conceptions of the Internet even existed. Prior to the wide adoption of the web (1977), the original Star Wars used viral marketing in the SF specialty magazines, which caused enough of a buzz to get picked up by the mainstream media, which actually covered the opening of the movie as a news event.
With the growing tendency of viral marketing campaigners to offer financial incentives to those who are willing to pass their message on, there seems to be an ever growing possibility that what advertisers consider to be legitimate marketing will, to the unwilling consumer, soon start to seem like just more SPAM.
Incidentally, the site originally linked to a then-blank MySpace page that was likely going to be another part of the marketing scheme…until a few posters from 420chan’s wrestling board managed to get access to the page and defaced it. The link was removed less than 48 hours later.
All I Want for Christmas is a PSP provides an excellent example of how not to engage in Viral Marketing: pretending to be a normal person, insulting to the audience in a bad way and, if you’ll forgive the marketing speak, being more interested in selling the product than building the brand.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.…