If you have a need for personal promotion or promotion of your brand, the internet is a medium that offers many creative and effective ways to achieve this. I wouldn’t be surprised if we see more challenge-wise viral marketing examples in the future, because I can’t think of any other one with an impact such as this one, although the examples below were very good too, but the fact that this one had people actually acting, participating and creating viral content is what made it huge.
Datta (2005:72) mengutip pendapat Robin Cleland (2000) menyatakan ”viral marketing refers to marketing techniques that seek to exploit pre-existing social networks to produce exponensial increases in brand awareness, through processes similar to the spread of an epidemic.
Wikipedia mengemukakan definisi yang hampir sama, viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
The primary goal of viral marketing should not be to achieve a pre-determined number of hits, views or retweets but to create something with nearly unlimited potential to resonate with people – whether on an emotional, pragmatic or ideological level – so that its reach exceeds ordinary expectations.
These days many enterprises are looking at using the audio-visual possibilities of the internet to promote goods and services, and the holy grail of this marketing enterprise is to produce a video that will ‘go viral’ and garner millions of views and shares and, of course, massive positive exposure for the product.…
Believe it or not, one of the most successful viral marketing campaigns in history occurred years before YouTube, Twitter, Facebook, and most modern conceptions of the Internet even existed. Prior to the wide adoption of the web (1977), the original Star Wars used viral marketing in the SF specialty magazines, which caused enough of a buzz to get picked up by the mainstream media, which actually covered the opening of the movie as a news event.
With the growing tendency of viral marketing campaigners to offer financial incentives to those who are willing to pass their message on, there seems to be an ever growing possibility that what advertisers consider to be legitimate marketing will, to the unwilling consumer, soon start to seem like just more SPAM.
Incidentally, the site originally linked to a then-blank MySpace page that was likely going to be another part of the marketing scheme…until a few posters from 420chan’s wrestling board managed to get access to the page and defaced it. The link was removed less than 48 hours later.
All I Want for Christmas is a PSP provides an excellent example of how not to engage in Viral Marketing: pretending to be a normal person, insulting to the audience in a bad way and, if you’ll forgive the marketing speak, being more interested in selling the product than building the brand.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.…
Viral advertising or viral marketing is one of the best ways to get your information out to the masses, especially if you’re advertising on the internet. There is a specific aura on the viral impact when it comes to getting the zeitgeist and seeing something getting shared among overlapping communities of interest across the globe, making viral an enjoyable space to operate in. Making something humorous, shocking, or rude is a path to success.
So, in principle, viral advertising contrasts conventional advertising methods in that rather than trying to propagate a message through an old-style satiety tactic like the billboards you see in highways with brands posted all over it, it publicizes itself through linkages and networks of associates, acquaintances, friends and enthusiasts sharing mutual interests.
In the past two years, a number of organizations have effectively implemented big-seed campaigns using open-source software called ForwardTrack, developed by Michael Frumin of the media art nonprofit Eyebeam and designed to encourage people to forward messages to their friends.
You want to make sure there is a reasonable chance that it will resonate with one or more sectors of the consumer market and thus place you in a position where marketing will stimulate interest and eventually lead to the generation of a steady flow of revenue.
Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
Word-of-mouth campaigns require that the offering or event be interesting, valuable, or funny to the recipient to such an extent that they will refer it to a friend. The Subservient Chicken left a lasting, positive legacy though left questions of its true authenticity of the campaign as being completely viral. Viral marketing is by no means a substitute for a comprehensive and diversified marketing strategy and marketing objectives.
Dengan demikian maka pesan-pesan e-mail kandidat Presiden dapat digolongkan kedalam bentuk pemasaran viral yang menawarkan cara unik untuk mengatasi masalah penyebaran yang selektif (Williams dan Trammel, 2005:1). The Terry Tate: Office Linebacker series is a perfect example of riding the viral wave.
This turns out to be an extremely important variable, and is known as the Viral Coefficient. Everyone deserves and needs a successful marketing campaign to promote their business and get it off the ground. In reality, a successful viral marketing campaign rests more on understanding how to connect with specific demographics by presenting them with valuable content.
The most effective ways of spreading the advertisement message by means of viral marketing are using social networks and video hosting platforms, such as YouTube. If demand exceeds your ability to supply then instead of growing it, your viral campaign will start to kill your business.
Istilah viral marketing sudah dikemukakan oleh dosen Harvard Business School Jeffrey Rayport dalam artikelnya yang berjudul ”The Virus of Marketing di majalah Fast Company pada tahun 1996. Viral marketing campaigns can achieve great success using all or only one or two of these key elements.…
Viral marketing is a method that encourages customers and users to recommend certain offers and services. So for example, videos seem to have a high emotional arousal rate which means that they are more likely to be shared. When starting your viral marketing campaign, you may find that is not something that happens overnight. Istilah viral digunakan utuk menggambarkan penyebaran pesan yang sangat cepat dan luas seperti virus pada komputer tetapi pemasaran viral tidak boleh disamakan dengan virus komputer yang merusak perangkat lunak komputer.
Some companies have the software ready to download and include installation pdf files along with installation videos. Viral marketing usually uses techniques like joining social networks, building profiles, writing blogs and making videos. I used Odditly (google them) before hiring my current marketing company which worked out for my budget!
There is some magic however in successful marketing; a subtle blend of knowing your target audience and what will both be memorable and yet not overshadow the key elements that you need the target audience to remember. The experience working with video sharing websites for a number of years has enabled us to help several companies to maximise their presence and create a viral buzz about their brands with highly effective ROI.
This may not seem like a very sound business practice as there is no immediate profit in giving something away for free, but viral marketing campaigns rely on patience. Due to their speed and ease to share, social networks are the natural habitat of this kind of marketing.
Viral interaction is finest turned on through social networks to enhance web traffic to a site. It depends on the online marketer or company owner to determine and choose the very best of viral marketing methods based upon their corporate brand and goals. That said, some …