Ad blocker: An ad blocker is a software product that prevents advertisements from appearing with the content the user is intentionally viewing. We were told that online advertising would be far more effective than traditional advertising because it would be interactive. Advertising banners and text ads are the most well established form of advertising on the internet, with PPC, PPA and other forms of contextual advertising becoming a growing part of web based marketing efforts.
User-generated ads are created by consumers as opposed to an advertising agency or the companies themselves. The net will find monetization models and these will be different from the advertising models used by mass media, just as the models used by mass media were different from the monetization models of theater and sporting events before them.
Another effective method are classified ads that are displayed in the paid advertising sections of publications and are published repeatedly for however long you choose to pay for. Use standard-size banners, so if they begin to work, you can use the same banners on as many different websites or advertising networks as possible.
Some of our clients often ask us to evaluate the different marketing platforms of both off and online marketing platforms, which has given us visible access to the costs and results of a variety of marketing mediums. Advertising on Google’s search results is typically priced on a per click basis.
While Delta, Northwest and US Airways took around 7 per cent of their bookings on the Internet in 1999, for British Airways and most European airlines it was less than 1 per cent (Aviation Strategy 2000). Pay-per-click advertising is not without its problems—especially click fraud”, the practice of generating bogus clicks for devious reasons, such as making a rival advertiser pay for nothing.