One of the best ways for a company or webmaster to get their product or services known to the general public is through the use of an effective viral marketing campaign. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. I think now a days viral marketing is a key factor in online business to increase ROI on every business. Be humorous and ironic – it tends to work better with viral marketing campaigns.
The Blair Witch Project marketing campaign used a website designed to convince people that the horror/mystery scenario of the movie was an actual missing persons case. It is important to note that a video that is created as part of a viral marketing campaign is a little different from many of the videos that proliferate around the Internet.
Therefore, if the viral object is irresistibly commenting, the receivers are innately, often subconsciously, forced to pass the message, making it a form of subliminal advertising. Likewise, your marketing message must rely on existing mechanisms through which the message is just as easy to transfer and replicate: e- mail, websites, graphics, software downloads, etc.
Viral marketing is the way that ideas have always spread through communities If something has value then people want to share it. The most popular meme right now is the Damn, Daniel ” video, which is just a short group of Snapchat videos of one teenager complimenting a friend on his shoes.
Another viral marketing campaign that has shown promise is through the use of free products or gift certificates. While they may be entertaining or informative, that is not the main function of the viral video. The video has over 43.3M views on YouTube and there have been various follow up videos.