Viral marketing refers to information that is passed from person to person. According to the Harvard Business Review , the minimal amount of replication for a viral marketing campaign is 1. This means that each generation , group of people, who receive the message pass it on to the same amount of people in which the first generation had.
Equally important, because big-seed marketing harnesses the power of large numbers of ordinary people, its success does not depend on influentials or on any other special individuals; thus, managers can dispense with the probably fruitless exercise of predicting how, or through whom, contagious ideas will spread.
Viral marketing and advertising utilize current social networks such as Facebook and Twitter, being two of the most famous social networking sites to escalate product consciousness, dispersing through a group of individuals like that of a computer virus.
In case of word-of-mouth, a marketer does something and then, it’s up to the customer to forward to his friends and so on, while in the case of viral marketing, we are dealing with a compounding function, i. e. a marketer does something and the the customer spreads the news; to other five friends, whom, at their turn, spread the news to another five and so on. And this way, the message spreads just like a virus.
While the exact strategy you will use to gather in affiliates will vary somewhat depending on the niche market you want to reach and the number of affiliates you have to communicate with directly, it is very important to offer them a reason to promote your viral product.