Listen Playing… Paused You’re listening to a sample of the Audible audio edition. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites, such as YouTube, Facebook and App Stores. Tabblo did manage to achieve good viral growth, but around the same time YouTube was launched and managed to achieve explosive viral growth.
Articles as a viral marketing tool A very successful strategy is the development of articles and tutorials such as these. The impact of viral campaigns is significant, even if you believe that advertisements do not qualify as valuable media. While there are many successes where the sender was not rewarded for passing on viral information, it works better if you can provide an incentive.
The impact of video email and the quality of the information presented can facilitate the proliferation of this form of personalized marketing. I certainly feel word-of-mouth and viral marketing is one of the best ways to advertise a product to consumers as I feel it’s honest and really gives consumers the perspective from an unbiased individual.
Regarding passive viral marketing, the advertising messages and service offers are being spread when using a service. The good news is that viral marketing is a viable sales approach for affiliates, agents and online business owners alike. This blog defines what viral marketing is and the major risks associated with it. It will outline a few key examples of viral marketing failures as well as give a list of reasons as to why viral marketing fails.
Of course, just like in every domain, there are some secrets at the very basis of viral marketing, secrets that hide a great success. Make sure that you encourage the content to be shared on social media so it has a better chance at going viral. Instead of giving it this one shot and then not doing anything after that, create a process for creating, promoting, testing and measuring continual viral marketing efforts.