This bar-code number lets you verify that you’re getting exactly the right version or edition of a book. The following topics will be covered in the course: types of e-marketing business models, such as B2B or B2C, and their strategies; consumer behaviour in purchasing products over the Internet; online advertising, branding, and research; building customer traffic and customer relationship management; E-payments and order fulfilment; social and ethical issues such as fraud, pornography, and governance and emerging trends in e-marketing, particularly mobile marketing.
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. This can then highlight strategies that are working for you and those that are not. The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. Because it takes more than expertise to curate and publish a textbook, Quirk handed the reins for the 5th Edition to The Red & Yellow School, the agency’s academic partner.
It is of import for you to be able to know what these fresh strategies and use them when you have analysed that they are proper for your web site. E-marketing can be considered to be equivalent to Internet marketing and Digital Marketing. The e-marketing plan is built exactly on the same principles as the classical plan.
If you choose video marketing as one of your primary marketing methods, there is also incredible software available that will allow you to essentially duplicate your videos around the internet in different forms and version and on different sites (YouTube is only ONE of the online video sites out there).