Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. Therefore, besides keywords, your content needs to be backed by a structured data, fresh content marketing ideas, and useful information. A series of reorganisations and consolidations of Microsoft’s search offerings were made under the Live Search branding.
Be sure that you never stop doing either search engine optimization or pay per click advertising. On June 12, 2009, Microsoft announced two changes regarding Bing’s Smart Motion Preview and Safe Search features. The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!
Subscribe to our daily SearchCap and newsletters to get the latest search marketing news from our reporting team and from Search Engine Land, Marketing Land and other trusted sources all over the web. The main difference between these two terms is that search engine optimization is simply a component of search engine marketing.
How To: Paid Search is our section that is devoted to practical tips and tactics about paid search ads. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar. Search engine advertising, on the other hand, involves paying for positioning on search engines.
In addition to 1&1 Search Engine Marketing, we offer 1&1 SEO Spotlight as a further efficient online marketing method as an add-on to your hosting package. We deliver SEO services for most of the top search engines such as Google, Yahoo, and Bing. All this analysis is essential to establish a foundation for further marketing of your products or services online.