In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. Experience in developing relationships with C-Level Marketing Executives is required to sell digital marketing programs including email marketing, web site design and development, search engine marketing and social media with a focus on driving customer response, online traffic and lead generation.
Our solution was to create a brochure with several pages, step-cut and titled with the different practice areas so that anyone picking up the piece would have no choice but to see all the ways in which the firm might service their legal needs – just by looking at the cover of the material.
We were trying to make an important point, namely that, While it is certainly okay, in fact, highly recommended, to measure marketing allocations by their potential to yield a positive ROI, it is definitely not okay to consider those allocations as expenses rather as investments simply because the yield did not come as quickly as one might like.” Because if you did, you’d never even consider purchasing that new couch for your office.
As a provider of a full range of marketing services, including public relations and media outreach, the use of the term marketing firm” is too limited for what we do. Marketing firms like ours do so much more than that, we cannot take the chance of being confused for a pure-play PR firm.
If that isn’t the case, it could be that you have in place an attorney marketing strategy that is so darn good you couldn’t keep up with it. If you experience either of those two – or even both – then you have earned the right to be smug, and what this article will talk about isn’t really for you.